Sui Gas projects a modern and technologically advanced image as it is the first utility company in the country to adopt the latest technology for printing new receipts. They have partnered with IBM to implement their laser printing technology to ensure accurate and clear SSGC bill information. With IBM’s latest high-speed printer, which can print 333 pages per minute, SSGC can print 2.6 million customer bills per month in premium color.
As people save these bills for their records, advertisements on SSGC gas bills have a lasting effect. That way, they’re visible every time someone looks at their bill. SSGC may publish pamphlets, including gas bills and advertisements for specific zones, locations or districts.
Historical Background of Advertisement
Advertising has a long history, a mixture of advertising and entertainment. It started with simple product advertisements in movies and TV shows, where brands show off their wares in a sneaky way. As time went on, it evolved into brands creating entertainment content, such as branded web shows, games, and social media campaigns. The goal was to engage and engage people in a fun way so that ads feel less annoying and more engaging.
Advertising in Utility Services
The idea of ”advertising” began to appear in energy services some time ago. First, utility companies such as water and energy providers start putting small, helpful ads on their bills. These ads often promote energy-saving practices or related services. This helped consumers to advertise their products in a subtle way. In addition, Sui Gas went a step further by placing advertisements on their gas bills, making them a leader in the field. This approach adds a new source of revenue and further engages customers by putting useful information and deals on the bill.
Total Number of Bills
About 2.6 million bills are printed for consumers, and an additional 6,000 are printed each month. Here’s how bills and customers are divided:
| Area | Total Customers |
| Karachi | 1,676,000 |
| Sukkur | 138,000 |
| Hyderabad | 360,000 |
| Nawabshah | 100,000 |
| Larkana | 135,000 |
| Quetta | 245,000 |
| Nokia | MCB | Children Cancer Hospital |
| Pakola | UBL Omni | Gul Ahmed |
| Roche | HBL | Telenor Easy Paisa |
| Pepsi | The Citizens Foundation | Pak Qatar Takaful |
| Saylani Welfare | Nadra | Dollar Industries |
| Health TV | AAJ TV | Al Karam Textiles |
| Civil Hospital | Aga Khan University Hospital | KFC |
| Mobilink | Afzal Memorial Foundation | Shoukat Khanum |
Implementation of Advertisements on Sui Gas Bill
Needle Gas makes it easy to work together for advertising and energy information. Bills contain a variety of advertisements, such as special deals, information about energy savings, and news about company services. The design ensures that ads are interesting and not overwhelming, balancing important payment information and entertainment content.
Technical aspects
Thanks to improvements in printing technology, the transition from paper bills to digital bills has become easier. Needle gas creates high-quality color projects with IBM’s high-speed laser printers, which can print up to 333 pages per minute. The digital copies of the bills also contain QR codes and other interactive features that make it easier for customers to find out more or get special deals.
Benefits of Advertising on Sui Gas Bill
For Consumers
People who read educational materials about energy conservation use less gas and save money.
Getting deals and discounts from partner marketers is helpful.
For SUI Gas
- Adding ads provides an additional way to make money.
- By giving users useful and interesting information, it makes them more interested.
For advertisers
- Targeted advertising allows businesses to reach people who are likely to be interested in their products.
- More people will see the brand because the ads are seen repeatedly when people look at their bills.
Advertisement which is also entertaining is called advertisement. Soi Gas’s decision to place advertisements on bills is good for consumers, the company and marketers in many ways. Utility bills are becoming more than just a list of prices and usage. The future holds great promise for improving customer experience and engagement with utility services through the use of entertainment.